Yahoo! launches ‘App Search’ - the first UK search engine for both iPhone and Android apps.

Search for apps as you do for websites and download direct to your smartphone at uk.apps.search.yahoo.com
 
LONDON: 1st February 2012: Yahoo! today announced the launch of App Search in the UK, the first search engine for both iPhone and Android apps.
 
With over 350,000 apps in the Apple App Store and over 200,000 apps in Android Market, finding what you want can be both exhausting and challenging. There are times you don’t know the specific name of the app, so you’re leaving it up to chance that you’re actually downloading the app you really want. 
 
Just like when you’re searching for websites, Yahoo! helps you find apps that match the keyword or search term that you’ve entered. The App Search results page lists matching app titles with a comprehensive description, price, overall star rating from users, and screenshots all in one place to help you with your decision: to download or not to download.
 
You can filter search results by device (Android or iPhone), price (free or paid) and category.
 
Once you’ve searched and found the app that you’re after, there are three ways to easily download it straight to your smartphone or your app library:
  • Click ‘send app to phone’, enter your mobile number and you will receive a text from Yahoo! with a link to download the app straight onto your smartphone
  • Click on ‘Go to  iTunes’ or ‘Go to Android Market’  and you’re directed straight to the app store on your computer
  • Scan the QR code in the App Search results page and download the app straight onto your smartphone
Yahoo! App Search also helps you discover new apps via featured lists such as Top Trending, Top Free, Top Paid and Most Reviewed apps. You can also leave your own feedback and rating to help other users find apps. Discover App Search for yourself at:  uk.apps.search.yahoo.com
 
To take an example: Imagine you’ve heard about a cool app that tells you how long you’ve have to wait for a bus or tram by tracking the onboard GPS. You want to download it but don’t know what it is called. Simply enter the search term in Yahoo! App Search and browse the results.
 
Yahoo 1
 
Once you’ve found what you are looking for you can download it in one of three ways
 
 Yahoo
 
James Gammon, Yahoo! Search Product Marketing Manager said: “Only Yahoo! App Search has both the search technology and is device agnostic so can offer users a choice of both Android and iPhone.
 
He added: “Yahoo! App Search not only makes it easy to find and download apps that you are looking for but also discover new apps”.
 
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way.  And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).  

For more information please contact:

Caroline Macleod-Smith/Damian Peachey, Yahoo!
T: 020 7131 1994 / 020 7131 1108
E: cms@yahoo-inc.com / damianp@yahoo-inc.com
 

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