IAB Digital Upfronts, a set on Flickr.Today at the first IAB UK Digital Upfronts, Yahoo showcased its new content marketing solution bringing together Yahoo and Tumblr and launched Yahoo Audience Ads - now available programmatically on Yahoo Ad Manager Plus. The new content experiences and advertising opportunities for brand and agency partners bring clarity to the complexity of digital advertising. Read more »
Yahoo #Special1s competition winners training day with Jose Mourinho, a set on Flickr.
Earlier this year Yahoo launched a global search for 10 footballing superstars we could dub the “#Special1s” and this week the lucky winners descended on London for an extra special experience. Fronted by Yahoo’s global football ambassador and the original ‘Special One’ himself, José Mourinho, the #Special1s was launched on Tumblr in May and challenged budding footballers to submit a 10-second clip of themselves performing an impressive trick shot or demonstrating inspirational football skills.
The competition received thousands of entries from around the world with Mourinho personally picking the winners who would attend a training session with him. This week those lucky winners from Brazil, Argentina, France, Germany and the UK flew into in London to try and prove to Mourinho that he was right to pick them.
Courtesy of Yahoo, the winners received an afternoon training session with one of the world’s greatest and most successful managers, a once in a lifetime experience that will never be forgotten.
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